To learn more about The Marketing Console, contact us for a personalized
real-time live demo
Reaching customers with the right channel and the right message has never been more challenging. Multichannel campaigns definitely perform best, but true integration is complex and drains your resources. To succeed, you need:
The Marketing Console from TC Transcontinental is uniquely positioned to provide you with all of these benefits in one robust, integrated, scalable solution. We invite you to learn more about how the power of The Marketing Console can transform your campaigns from difficult-to-manage to streamlined and hassle free.
Manage Multichannel Campaigns with Fewer Internal Resources
The Marketing Console provides one system, centralized with a single-server solution that seamlessly connects with the customer database to generate print, email, personalized web pages and mobile communications. It also allows important information learned from personalized web pages – such as surveys – to be returned to the customer database for immediate use. The system includes a browser-based dashboard for viewing results data in easy to read charts and graphs.
> back to top
Track and Analyze Campaign Execution and Results in Real Time
Marketing is now more strategic as your company confronts an increasingly complex array of challenges. With an objective of not only making the first sale, but also to retain and grow customers in a fiercely competitive marketplace, you must adapt as evolving database marketing strategies and techniques prove their growing importance.
TC Transcontinental offers database-related services that provide the information you require to create more personalized campaigns that deliver the marketing ROI now demanded by the executive suite.
The Marketing Console provides built-in tools that track and analyze campaign execution and results across all communications and events – in real time. Information is collected as the campaign progresses and you can measure response based on any variable element used for the program, like the offer, gender or even a specific image. Detailed charts showing campaign metrics provide a marketing-focused view in a graphics-rich dashboard. In this way, tactics, messaging and offers can be adjusted on the fly to ensure each campaign is successful and generates the highest return.
> back to top
Streamline Campaigns with Web-driven Print
The Marketing Console features web-driven print (and email) that lets you order, create and fulfill personalized materials. TC Transcontinental helps you push the envelope by delivering innovative print-on-demand applications. From one off digital reproductions to customized web-to-print solutions, our POD platform can meet all the challenges associated with highly customized marketing campaigns requiring fast turnaround and high-quality output. Leveraging our web-to-print tool allows your authorized users to order products and create customized documents online. Users can personalize and customize their documents, preview proofs, manage orders and reorder in an easy-to-use, web-based interface. Navigational instructions are clear and concise and the tool's step-by-step approach makes it easy for a fast and simple transaction.
> back to top
Create Highly Relevant Print for Better Marketing ROI
The Marketing Console's combination of data intelligence and variable data digital print means that your print components are not just personalized, but highly relevant. The printed pieces start the conversation, but become ever more rich and relevant as the system collects information with each wave and incorporates that data into subsequent mailings and digital communications.
> back to top
Acquire New Customers and Build Loyalty with Email Marketing
We can assist direct marketers in developing email programs that attract and engage targeted customers while collecting valuable data.
Adding email to a campaign brings another level of complexity with data. For example, do you coordinate with the web database or the customer database? Often the addition of email involves a multi-vendor approach that raises uncertainties about whether the variable data and business rules in all the different systems are in sync. The Marketing Console guarantees that a specific recipient receives consistent messaging across multiple channels.
> back to top
Increase Your Database Intelligence with Personalized URLs and Landing Pages
Many direct marketers seek effective ways to connect print with digital media. The combination of personalized URLs (pURLs) and landing pages offers a proven solution. A relevant print piece captures the interest of the recipient while inclusion of a pURL directs the person to a unique landing page where more information is gathered through a survey. The information captured in the survey is brought back into the database. The Marketing Console can then generate a personalized email based on the responses. This in turn triggers a sales process, the result of which leads to more information and improved, better-targeted communications.
> back to top
Incorporate the Rapidly Expanding Mobile Channel
With the proliferation of mobile devices from smartphones to tablets, marketers increasingly need to integrate mobile messaging into their campaigns. The Marketing Console enables text message-based promotional campaigns like contests, quizzes, polls and more. It can also incorporate QR Codes that enable smartphone users to instantly link the print and digital worlds through connections to landing pages, electronic coupons and other online information.
> back to top
To learn more about The Marketing Console, contact us for a personalized real-time live demo.
Share:
ALL RIGHTS RESERVED TRANSCONTINENTAL INC.
