TC Transcontinental offers a full suite of multiplatform digital solutions to complement and enhance your print campaigns. We can provide whatever level of assistance you need—from strategy and data analytics to campaign tracking and measurement—for an integrated program that delivers maximum ROI.
Outpace Your Competitors through Superior Database Strategies and Techniques
Our team of database marketing professionals can provide a full range of services including data collection and management, analysis and interpretation of customer data, database compilation, segmentation, targeting, geomarketing, communities of interest, database marketing, tracking and measurement and much more.
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Turn Your Print-ready PDF into a Page-flipping Digital Replica
Digital editions are having a growing impact in marketing. Every company has buyers who want a digital alternative. They may find them more convenient during business travel or while shopping, more environmentally sensitive and more engaging because of rich media and other technology enhancements. Digital editions work for flyers, brochures, newsletters and any other materials you make available in print.
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Apply Innovative Mobile Solutions to a Rapidly Expanding Channel
The growing use of mobile devices—cell phones, smartphones, tablets and eReaders—requires providing relevant information when and where your customers want it. We can help you connect through a number of effective channels: mobile messaging, mobile apps, mobile internet, mobile advertising and more. Our mobile solutions team can create text message-based promotional campaigns like contests, quizzes, polls that get consumers involved.
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Acquire New Customers and Build Loyalty with Email Marketing
Email marketing continues to be a highly effective and cost-efficient direct marketing tool—especially in combination with other print and digital media. TC Transcontinental offers end-to-end email marketing services. We help some of North America's leading companies produce and deliver winning campaigns. They rely on TC Transcontinental for needs ranging from tactical email programs to comprehensive CRM-based enewsletter campaigns segmented by customer profile and need. Our email marketing solutions include strategy, email marketing technology, campaign and list management, campaign delivery and measurement and more.
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Connect Print and the Internet with Personalized URLs (pURLs) and Landing Pages
Many direct marketers seek effective ways to connect print with digital media. The combination of personalized URLs (pURLs) and landing pages offers a proven solution. A relevant print piece captures the interest of the recipient while inclusion of a pURL directs the person to a unique landing page where more information is gathered through a survey. The information captured in the survey is brought back into the database.
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Make Your Website Presence Unique, Engaging and Memorable
Websites are critical to providing information, selling products and services, soliciting new names, solving customer problems and generally communicating with your target audience. Such a vital business component demands that you drive maximum traffic and gain the most from every visit. TC Transcontinental understands web marketing. We combine innovative creative and information architecture with the most advanced technologies appropriate to your objectives.
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To learn more on our multiplatform services, click here.
To learn how you can automate a multichannel campaign with The Marketing Console, click here.
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