Maximize the Value of Your Content

Content continues to reign in today’s retail marketing environment. Consumers demand relevant, timely content in the buying process. The key to making your messages welcome is to put the customer in control, providing opportunities to engage with you in way that suit them, through the channels they prefer.

One of TC Transcontinental’s core strengths is content creation. From websites to emails, videos to social media, we create customized content for North America’s leading retailers. Whether it’s an inspirational story in a branded magazine or products and prices in regional flyers, we have the in-house expertise.

Here are some examples of how we help our retail clients keep content timely and effective:

• We provide custom content solutions that deliver on the Canadian Automobile Association (CAA) promise of "Travel, Lifestyle and Cool Car Stuff." This content covers a wide range of topics and is designed to reflect CAA's diverse services. Over 1.6 million member households consume the content through an integrated, multiplatform publishing campaign that includes print (CAA Magazine), the CAA website and email. In addition to creating and executing the content solutions, we also provide media sales support on behalf of CAA.
• We develop and execute all creative for Proctor & Gamble’s (P&G’s) multiplatform branded media beauty program in Canada and the U.S. Channels include magazine, website and email, as well as coupon, in-store and social media support. Through our data analytics expertise, we partner with P&G to ensure positive ROI and delivery on objectives.

To learn more about our custom publishing solutions, please contact us today.