A major challenge for retailers is to engage consumers in more platforms, whether print or digital. Data analytics can provide the enabler. Valuable data exists from purchases, contests, surveys, special acquisition programs and many other sources. The problem is that it often resides within silos rather than in a consolidated, actionable data warehouse. Extracting the value is difficult in these scenarios.
TC Transcontinental can make your organization more data intelligent. We can ensure that your data is complete, accurate, up to date, assessable and actionable. We can also help you create, manage, analyze and exploit your data, enabling you to obtain purer and more focused profiles of consumers and their channel preferences. Whether you want to better target your flyer distribution or create a one-to-one direct mail promotion, we have the data solutions to help you reach your goals.
Our team of database marketing professionals can provide a full range of services including:
Here are a few examples of how retail organizations are applying data analytics to their businesses:
To learn more about our data analytics capabilities, please contact us today.