Capitalize on Your Valuable Data to Increase In-store Traffic and Revenue

A major challenge for retailers is to engage consumers in more platforms, whether print or digital. Data analytics can provide the enabler. Valuable data exists from purchases, contests, surveys, special acquisition programs and many other sources. The problem is that it often resides within silos rather than in a consolidated, actionable data warehouse. Extracting the value is difficult in these scenarios.

TC Transcontinental can make your organization more data intelligent. We can ensure that your data is complete, accurate, up to date, assessable and actionable. We can also help you create, manage, analyze and exploit your data, enabling you to obtain purer and more focused profiles of consumers and their channel preferences. Whether you want to better target your flyer distribution or create a one-to-one direct mail promotion, we have the data solutions to help you reach your goals.

Our team of database marketing professionals can provide a full range of services including:

• Data collection and management
• Analysis and interpretation of customer data
• Database compilation
• Segmentation
• Targeting
• Geomarketing
• Communities of interest
• Database marketing
• Tracking and measurement

Here are a few examples of how retail organizations are applying data analytics to their businesses:

• Using Key Performance Indicator (KPI) reports to provide critical business and marketing metrics on items such as new account signups or website views that can be trended over time and used to refine programs
• Profiling different groups of customers and comparing them to quantify and understand their unique characteristics
• Developing predictive models that forecast the likelihood of customers to behave in particular ways, such as responding to a specific type of promotion

To learn more about our data analytics capabilities, please contact us today.