Successful retail is all about creating a local presence. Most consumers want to shop in their neighbourhood, and they rely on local media sources for advertiser information. TC Transcontinental offers a wide range of local advertising opportunities for retailers of all sizes through its various content platforms, both print and digital.
TC Transcontinental is the largest publisher of local and regional newspapers in Quebec and the Atlantic provinces. In total, we publish over 175 papers across Canada – dailies, weeklies, monthly publications and other community publications – reaching an average of 3.5 million readers a week. Our newspapers are leading sources of information in their communities and excellent advertising vehicles. We offer unique coverage both for advertisers in these regions and for major national advertisers who want to reach consumers in Saskatchewan, Quebec, Nova Scotia, Prince Edward Island, New Brunswick, Newfoundland and Labrador.
With more than 30 titles reaching 11 million readers a month in English and French, TC Transcontinental is Canada’s largest publisher of consumer magazines. With compelling, entertaining pieces and engaging visual layouts, our publications are meeting the most rigorous content and design standards in the industry. Our titles are leaders in their respective markets and give advertisers access to top-quality communities of interest.
The important point is that most of our newspapers and magazines also have their own websites, offering a window to their respective communities and audiences. Our wide digital network of more than 1000 websites allows us to reach over 13.7 million unique visitors per month in Canada, which present new business opportunities to reach consumers in an interactive environment that also enables you to direct them to your own website.
Taking advantage of our local advertising opportunities is easy. TC Transcontinental’s 360° Solutions is a multidisciplinary team and a one-stop-shop for the creation of powerful marketing solutions. We can help you or your agency optimises the synergy between our different platforms to better meet your needs and create integrated, made-to-measure local campaigns that will help you reach your target audience in innovative and relevant ways.
To learn more about our local advertising solutions, please contact us today.